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The Power of Electric

This fully custom mailer features the Audi e-tron fully electric line of vehicles. Open the mailer to see a beautiful de-boss that mimics the vehicle logo cut out. Unfold it further to be delighted by a light up message and accompanying booklet featuring the full Audi e-tron line.

A8/S8 Executive Mailer

This direct mail piece was designed to be a luxury mailer - focusing on high end Audi models with a more focused, exclusive audience. Each side of the mailer highlighted a different model - the white side was the sophisticated A8, the black side was the sporty S8. These layouts mirrored the other, encouraging the user to flip the book to view the other model, and a center spread of the Audi rings on red connected the two. This 8.5 x 11 book was perfect bound and designed to feel like a high end coffee table book. A more editorial approach, as well as special coatings and printing techniques, were used throughout.

This project won a 2023 Bronze Regional Addy in the Atlanta market.

Experience Audi Mailer

Our client requested a direct mail piece that would allow recipients to experience the luxury and power of an Audi vehicle. We employed a variety of custom printing techniques to achieve this - raised UV glosses and textures to mimic screens and seat leather, black foil stamping on the envelope in the pattern of a vehicle grill, and a die-cut opening that makes you feel as though you're opening the door of a car. The final product was a multi-spread booklet that encouraged viewers to engage with the piece and discover more about Audi.

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