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Hydroflask

This campaign gave us the opportunity to explore customer individuality. Not only in terms of branding, but in the product as well. Working closely with strategic partners, a number of different personalities to represent the wide range of consumers who love Hydro Flask – and the wide range of things they love to do with their Hydro Flask products. Our creative worked to bring each customer persona to life through product customization - from stickers and charms to dents and scrapes. Our goal was to show that each product is just as unique as the customers that use them.

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