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Hot MAC Summer

Our team was tasked with developing a look and feel for the launch of the MAC Cosmetics USA instagram page. Using the concept of "Hot MAC Summer", we developed an overarching visual style that was then broken down into six different trends: Y2K, Modern Matte, Lip Service, Nude Beach, 90's Super Model, and Back to Cool. Each trend needed to have its own identity while still feeling as though it was a part of the larger Hot MAC Summer visual style.

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