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Arby's D&D Character Sheets

Our team was tasked with designing custom, playable Arby's themed Dungeons & Dragons style TTRPG character sheets. Copywriters on the team developed a story centering around the character Beefheart the Arbarian, and I was responsible for illustrating Beefheart and key elements of his tale. These spot illustrations were placed on custom character sheets, intended to look like sketches or doodles drawn by the person playing. In addition to the spot illustrations, I developed the layout and illustrative elements of the sheets themselves.

Arby's Boneless Buffalo Wings

Final Social Asset: Arby's Instagram

I was asked to illustrate fully developed storyboards for an Arby's Instagram reel highlighting their boneless buffalo wings. Each storyboard was designed so that it could easily be picked up by our animation team and used to create the final social media asset. For this task I was provided with the overarching story and rough concept sketches, and proceeded to develop the final artwork from there.

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