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Experience Audi Direct Mail

Moxie, 2021

Our client requested a direct mail piece that would allow recipients to experience the luxury and power of an Audi vehicle. We employed a variety of custom printing techniques to achieve this - raised UV glosses and textures to mimic screens and seat leather, black foil stamping on the envelope in the pattern of a vehicle grill, and a die-cut opening that makes you feel as though you're opening the door of a car. The final product was a multi-spread booklet that encouraged viewers to engage with the piece and discover more about Audi.

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